MERCY FOR ANIMALS MAD SAUSAGE
I decided to create this spot after reading ‘Eating Animals’ by author Jonathan Safran Foer. Together with production company IamErika, we assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both our love for film and sense of ethical responsibility towards animals. Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. IamErika & MFA began working together to bring the message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on MTV, VH1 & BRAVO & on HULU nationwide.